◆IT & Professional Services
Credibility for the buyer who Googles you first.
MSPs, IT consultants, accountants, attorneys, agencies. Your buyer runs a background check by opening your site. If it looks like a hobbyist put it up, you don't get the meeting — no matter how good your work is.
◆What breaks growth here
The bottlenecks I see over and over.
- Buyers evaluate you in 5 seconds against firms 10x your size
- SDVOSB or veteran-owned status buried instead of used as leverage
- No case studies means you sound like every other 'trusted partner'
- Prospect emails come in at 10 PM and sit until 9 AM the next day
◆How I build for it
What your site + AI look like.
- Sharp, restrained design that reads 'we handle enterprise work'
- SDVOSB / veteran-owned framed as a procurement advantage, not a footnote
- Case studies with real problem → real work → real number
- AI intake assistant that qualifies inbound RFPs 24/7
- Direct calendar booking for discovery calls, no back-and-forth